Driving Tech Community Growth: My Internship Experience with CyberHype Charlotte
Interning at CyberHype Charlotte gave me the opportunity to apply my expertise in brand strategy, digital marketing, and web development to help strengthen Charlotte’s tech ecosystem. Over the course of my internship, I worked on revamping the brand identity, managing social media growth, developing engaging content, and leading key digital projects to enhance the organization’s reach and impact.
Here’s a look at what I accomplished during my time at CyberHype Charlotte:
Leading the Brand Strategy & Rebranding Initiative
A strong brand is the foundation of any successful organization, and one of my first tasks was to refresh CyberHype Charlotte’s identity to better connect with the local tech community. I led the rebranding initiative by:
🎨 Designing a new color palette and logo that aligned with CyberHype’s mission and vision.
🖼 Creating a cohesive set of visual assets for digital and social media use.
✍️ Crafting compelling copy that effectively communicated CyberHype Charlotte’s role in fostering tech collaboration.
Driving Social Media Growth & Engagement
With a focus on organic content and data-driven strategy, I directed CyberHype Charlotte’s social media presence, particularly on LinkedIn, where we:
📈 Achieved 24,488 impressions in just nine months.
🚀 Grew the LinkedIn audience by 53.6%, increasing brand visibility and engagement.
🔍 Refined content strategies using KPIs and analytics to improve reach and interaction.
Content Creation: Showcasing Charlotte’s Tech Community
One of my key responsibilities was developing weekly content themes that highlighted:
🌟 Innovative tech companies in Charlotte.
👩💻 Leaders in the local tech industry making an impact.
📰 Charlotte tech news & upcoming events to keep the community informed.
By tailoring content to engage our audience, we strengthened CyberHype Charlotte’s role as a trusted resource for tech professionals in the region.
Website Revamp & Digital Product Development
As part of our digital transformation efforts, I led the development of a new website on Beehiiv and designed a mobile app for CyberHype Charlotte, enhancing accessibility for users. The key features included:
📌 Job Board: Connecting job seekers with local tech opportunities.
🎟 Events Board: Highlighting major tech events to boost community participation.
📩 Monthly Newsletter – The Charlotte Tech Digest: Delivering essential tech news and updates.
Final Thoughts
My internship at CyberHype Charlotte was an invaluable experience that allowed me to apply my skills in branding, social media marketing, content creation, and digital product development to support a growing tech community. The work we accomplished during this period laid the foundation for CyberHype Charlotte’s continued impact in Charlotte’s tech ecosystem.